
Presenting 2024 Hotelie Hall of Fame Story - Robert M. Chase, Engr ’59, MBA ’61

An excerpt from Bob's story...
Robert M. Chase, Engr ’59, MBA ’61, known affectionately as Bob, Prof., Dad, Dandy, and Bob the Letterman, was memorable for his storytelling, but his contributions to the Cornell School of Hotel Administration extend far beyond the fond memories of his engaging lecture style. His legacy is one of innovation, dedication, and an unyielding commitment to advancing hospitality education.
In 1964, Chase attended a workshop in Endicott, New York, offered by International Business Machines (IBM). While playing a “management game,” he had an epiphany, seeing the potential of “discovery learning” for teaching hotel business concepts through self-guided discovery.
More than a decade before Microsoft was founded, Robert Chase drafted a plan to incorporate computers into hospitality education...
. ..
