Presenting 2024 Hotelie Hall of Fame Story - Will Guidara '01
An excerpt from Will's story...
Will Guidara is the author of the New York Times bestseller Unreasonable Hospitality, which chronicles the lessons in service and leadership he has learned over the course of his career in restaurants.
He is the former co-owner of Eleven Madison Park. Under his leadership, EMP received four stars from the New York Times, three Michelin stars, and in 2017 was named #1 on the list of the World’s 50 Best Restaurants.
Will is the host of the Welcome Conference, an annual hospitality symposium that brings together like-minded people to share ideas, inspire one another, and connect to form community.
He is also a co-producer on the Emmy award winning FX series The Bear. Unreasonable Hospitality is featured in the second season when the character Richie reads it in the episode “Forks“. Guidara later received story credit for the third episode of the third season alongside series creator Christopher Storer, and appears as himself in the third-season finale alongside his wife, Christina Tosi.