Presenting Hotelie Hall of Fame Story - James W. McLamore ‘47

Excerpt from James's story...

“I would have to say dad was a game changer in how they went about franchising the Burger King system.  To put it simply, it was his innovation! You must understand that in the early 1950’s there were very few franchise operators.  Dad and Dave made being a franchisee a success by implementing the systems and equipping them with everything they needed to open a new location.  They created two subsidiaries to accomplish this goal.  First, opening a commissary called Distron that supplied all the food and paper products needed to operate daily.  They also created Davmor that designed and built all the equipment needed to open a new location.  They would pack everything in one semi-trailer and deliver it to a new location all at once.  In this way they controlled the quality and uniformity throughout the brand which set them apart from other franchise concepts. Finally, they mandated that each franchisee attend Whopper College in Miami and work in one of the company locations prior to opening their first franchise location.” Whit McLamore ‘78.   read more