Presenting Hotelie Hall of Fame Story - Cindy Estis Green '79
An excerpt from Cindy's story...
Cindy Estis Green’s career began in corporate marketing and senior operations roles for Hilton International. After founding the data mining and predictive modeling analytics company, Driving Revenue, and selling it to Pegasus Solutions, Ms. Estis Green spent twelve years as managing partner of The Estis Group working with hotel owners on targeting value growth in their assets.
A prolific writer, Estis Green is co-author of several groundbreaking books including the first profile of the hospitality digital marketplace hailed by many as the bible of distribution Distribution Channel Analysis, updated several years later with Demystifying the Digital Marketplace, and a series of Special Reports profiling the rise of Social Media, legal guidelines for the digital market, brand-driven Book Direct campaigns and the Groups & Meetings market. Estis Green has been honored as one of the 25 Extraordinary Minds in Sales and Marketing by HSMAI, was one of the first women inducted into the prestigious Hospitality Technology Hall of Fame and was named as one of Cornell University’s 90 Influential Hotelies.
She launched and has subsequently been the chair of the AHLA Consumer Innovation Forum with the industry’s leading experts in digital and distribution strategy and is highly sought after as a speaker at many global forums on topics related to digital disruption and the impact on the economics of hotels.